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  • Writer's pictureBhupendra jain

7 Mistakes to Avoid When Expanding and Growing Your Printing and Packaging Business

Updated: Jun 11

Growth is a shared GOAL, but the path is often lined with obstacles that test our focus and resilience. While expansion is exciting, but it comes with lot of challenges that require careful navigation.


When we ask ourselves if we want GROWTH,


The answer is always a resounding "YES"!


Based on my 20 years of experience, research, and insights from successful print business owners and experts, I've identified many challenges. Among them, I have pinpointed 7 money-draining mistakes that print business owners often make, knowingly or unknowingly, which can lead to slow growth.


Here are the 7 mistakes that can be a nightmare for your business growth:


1. Blind Investment, Not Focusing on ROI

Expanding blindly is like climbing a mountain without a map. To track profitability, develop a clear ROI strategy, considering periods such as ROI over 5 years or 3 years, and don't hesitate to seek expert advice. Understanding ROI trends will guide you toward profitable investments.

 

2. Overlooked Sniper Marketing and Branding

In today's digital era, failing to invest in marketing (both traditional and digital) and branding can pose risks to your business. Develop a robust online presence that allows for seamless ordering and effectively reaches your target audience through targeted marketing efforts.

 

3. Frog in a Well; No Market Analysis

In a competitive market, relying solely on guesswork is like navigating a maze blindfolded. Instead, base decisions on thorough market research, validating ideas with solid data and consumer insights. This ensures your print business meets actual market needs.

Do you know?

Over 90% of printers face similar challenges during their growth phase.

4. Dancing to Our Own Beat, Missing Collaborative Approach

Remember, teamwork makes the dream work! In today's competitive market, a collaborative mindset promotes growth. Develop partnerships with like-minded businesses or industry professionals. This creates a synergistic environment, driving everyone involved toward mutual success.

 

5. Not Embracing Technology for Efficiency and Data Insights

Imagine climbing a mountain with outdated gear. Similarly, neglecting technology can risk your print business's expansion. Look for a growth partner with deep industry experience that offers print industry-specific, easy-to-operate solutions with a reputable pre-sales and post-sales support system.


Are you facing similar challenges in your existing printing and packaging business?

  • 0%Yes

  • 0%No


6. “EKLA CHOLO RE” Working Approach

As your business grows, so do your responsibilities. Don't get caught up in the operational activities Focus on business development strategies. Embrace automation, build a competent team, and delegate tasks effectively. This allows you to lead strategically, taking your print business to new heights.

 

7. Not Assessing Progress to Stay Aligned with Goals

Even experienced climbers need to assess their progress regularly.  Similarly, regularly analyse your performance using clear and concise dashboard reporting. Implement feedback mechanisms to identify areas for improvement. This ensures you stay on track and adapt to changing market conditions.


You've learned about the 7 costly mistakes, now I have a quick question,


Will you risk your print business's future by falling into these costly traps?


Obviously NO...


By avoiding these growth roadblocks and implementing best industry practices, your print business can conquer the mountain of success and achieve its goals.


To decode the secrets of how to avoid these costly, money-draining mistakes and to be part of the TOP 10% of successful printing and packaging businesses, schedule a one-on-one consultation with me, Parmeshwar Patidar, a seasoned profitable print business coach. Together, we can ensure your business avoids these dangerous mistakes and achieves unstoppable GROWTH.


Remember, strategic foresight, data-driven decisions, team, and a collaborative approach are the tools you need to reach the peak!


Let's secure your business's success together before it's too late!


Thank you..!

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